Soda Ad Spending Up.(Brief Article)(Statistical Data Included)

* Ad spending for carbonated soft drinks skyrocketed during the first six months of 1999, jumping 10.6% to $373.1 million, according to information supplied by Competitive Media Reporting, a well-known follower of advertising activity that includes dollars spent in television, newspapers, magazines, radio and outdoor. This follows a 2.8% increase in 1997 and 6.8% increase in 1998.

As expected, the Coca-Cola Company was the top advertiser, …